Social Media Manager CV example: complete template and writing guide

Do you need an effective CV for a Social Media Manager role? Our 2026 example helps you showcase creativity and social strategy, customize every section, and download it in one click.

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What does a Social Media Manager do?

The Social Media Manager defines communication strategies and manages brand presence on social channels, balancing creativity, community and performance.

  • Content planning

    Builds an editorial calendar aligned with brand and marketing goals.

    • Audience analysis and insights (interests, behaviors, preferred formats)
    • Definition of series, themes and formats (Reels, carousels, stories, posts)
    • Scheduling and coordination with events, launches and campaigns
    • Alignment with marketing, sales and customer care when needed

  • Creation and publishing

    Creates native, platform-optimized content with attention to tone of voice and CTAs.

    • Persuasive copywriting consistent with the brand
    • Asset production and briefs for designers/creators (Canva, design tools)
    • Optimization for formats and algorithms (hook, retention, saves)
    • A/B testing on creatives, copy and call to action

  • Paid campaigns

    Sets up and optimizes social ads campaigns oriented to objectives (reach, leads, sales).

    • Advanced targeting (interests, lookalike, retargeting)
    • Budget management and KPI optimization (CTR, CPA, ROAS)
    • Funnel structure and creatives per step (awareness → conversion)
    • ROI reporting and recommendations to improve performance

  • Community Management

    Builds relationships with the community and protects brand reputation.

    • Replying to comments and messages with brand guidelines
    • Reputation crisis management and escalation processes
    • User engagement and UGC activation
    • Moderation and policies (spam, hate speech, sensitive content)

  • Analysis and reporting

    Monitors KPIs and turns data into concrete actions for the editorial plan.

    • Engagement rate, reach, impressions and follower growth
    • CTR, conversions and paid campaign performance
    • Analysis of top-performing content and content to optimize
    • Monthly stakeholder reports with insights and next steps

In summary:

A Social Media Manager combines creativity, strategy and analysis to build communities and generate measurable results. If you like content, trends and KPIs, this is the role for you.

Social Media Manager with over 4 years of experience in the strategy and management of social channels for B2C brands, focusing on organic growth, engagement, and community building, integrating content and paid campaigns.

[Email]

[Address]

[Phone]

[Date of Birth]

[Nationality]

[Social]

Skills

  • Content Strategy

  • Editorial Planning & Scheduling

  • Copywriting (captions, CTA, short scripts)

  • Community Management & Moderation

  • Social Ads (Meta Ads)

  • A/B testing (creatives, copy, audience)

  • Influencer/Creator collaboration (briefs and coordination)

  • Social analytics & reporting

  • Meta Business Suite

  • Scheduling tools (Hootsuite)

  • Basic graphic tools (Canva)

  • Conversion tracking basics (pixel/events)

Languages

  • Italian

    Level: Native

  • English

    Level: Fluent (C1)

EUROPEAN FORMAT
Social Media Manager
[Name]
[Surname]

Experiences

__SET_DATE__

__SET_DATE__

Social Media Manager

BrandPulse, Turin

  • Planned and published 100+ pieces of content per month on Instagram, Facebook and LinkedIn, defining recurring formats, series and an editorial calendar aligned with brand and conversion goals.
  • Managed tone of voice and wrote copy for posts, captions and CTAs, with continuous optimization based on performance (saves, shares, retention and clicks).
  • Developed and coordinated social campaigns (organic and paid) with an average ROI of 200%, managing targeting, creatives, A/B tests and budget optimization.
  • Managed the community and moderated comments/messages, applying guidelines and escalation processes: +40% positive sentiment and reduced response times.
  • Collaborated with the design team and creators to produce assets (Reels, stories, carousels), ensuring visual consistency and adaptation to native formats.
  • Monthly KPI analysis and reporting (engagement rate, reach, CTR, conversions), with actionable insights and improvement proposals for stakeholders.

Education

__SET_DATE__

__SET_DATE__

Degree in Marketing and Communication

University of Turin

__SET_DATE__

__SET_DATE__

Language High School Diploma

Dante Alighieri Language High School, Turin

How to write a Social Media CV

Highlight creativity, strategy and analytical skills with clear KPIs

Headline and summary

Open with the role and a short summary with concrete results and the channels you manage.

  • Title: “Social Media Manager” (add a focus: “B2C”, “Performance”, “Community” if useful)
  • Summary: 2-3 sentences with KPIs (engagement, follower growth, ROAS/CPA) and platforms
  • Mention tools: Meta Business Suite/Ads, scheduling, analytics

Detailed experience

In bullet points combine activities with measurable impact.

  • Volumes: number of posts/month and channels managed
  • Results: +engagement, +followers, improved sentiment, ROAS/CPA
  • Processes: A/B tests, recurring series, UGC management, creator collaboration

ATS keywords

Include keywords consistent with job ads and with what you actually do.

  • “Content Strategy”, “Editorial Calendar”, “Community Management”
  • “Social Ads”, “Meta Ads”, “Targeting”, “A/B testing”
  • “Analytics”, “Reporting”, “KPI”, “ROAS/CPA”

Work experience

Describe roles, platforms, tools and KPIs

Entry format

Period, role, company + main activities and measurable results.

  • Channels managed (Instagram, TikTok, LinkedIn, Facebook)
  • Content volumes and processes (series, A/B tests, workflow)
  • Paid campaigns: goals, budget and KPIs (ROAS/CPA/CTR)
  • Community: response times, sentiment, crisis management

Success KPIs

Choose 2-3 KPIs aligned with the role and repeat them consistently.

  • Engagement rate and reach/impressions
  • Follower growth and retention
  • CTR and conversions (when trackable)
  • ROAS/CPA for paid campaigns

Campaigns and projects

Highlight case studies and measurable results

Project selection

Choose 2-3 campaigns that show strategy, creativity and performance.

  • Goals (awareness, leads, sales, UGC, community)
  • Strategies and formats (challenges, creators, funnel ads)
  • Results with numbers (reach, UGC, ROAS, followers)
  • Link to case studies or portfolio when possible

Education and courses

Degrees and courses in social marketing and advertising

Academic qualifications

Degrees and diplomas with dates and institution; if useful, mention exams or projects related to digital communication.

Professional courses

Add certifications and workshops on ads, analytics and content.

  • Meta Blueprint / Meta Ads
  • TikTok/Instagram Reels strategies
  • Copywriting and content creation
  • Analytics and reporting

Skills

Hard skills and soft skills specific to social media management

Hard skills

Tools, ads, content creation and KPI measurement.

  • Editorial plan and scheduling
  • Meta Ads: targeting and optimization
  • Copywriting and adaptation to native formats
  • Reporting and KPI interpretation

Soft skills

Transferable skills that make social work effective.

  • Creativity and speed in adapting to trends
  • Communication and mediation skills with the community
  • Problem solving and reputation crisis management
  • Organization and editorial deadline management

Languages

CEFR levels (A1-C2)

Formatting

Indicate language and level; if useful, specify usage (content in English, collaboration with international teams).

Certifications

Courses and certifications for social marketing and advertising

Certification list

Sort by year and include certifications relevant to the role.

  • Facebook Blueprint Certification (2023)
  • Hootsuite Social Marketing (2022)