How to write an SEO CV
Structure and language to highlight technical skills, tools, and measurable results
Headline and summary
Clear title and summary with specializations and concrete metrics.
- Title: “SEO Specialist” (add a focus like “Technical SEO” or “Content SEO” if relevant)
- Summary: 2-3 sentences with results (rankings, CTR, CWV, traffic) and tools (GSC, GA, Ahrefs/SEMrush)
- Mention areas: technical audits, keyword research, content strategy, link building
Detailed experience
Bullet points should include action + context + impact + tools.
- Examples: “+X% organic traffic”, “CTR improvement”, “CWV in target”, “coverage errors reduced”
- Include real volumes: number of pages optimized, audits performed, backlogs managed
- Specify collaboration with dev and content teams: a strong signal for modern SEO roles
ATS keywords
Include keywords aligned with job listings and your real skill set.
- “Technical SEO”, “On-Page SEO”, “Link Building”, “Keyword Research”
- “Google Search Console”, “Google Analytics”, “Core Web Vitals”
- “SEO Audit”, “Sitemap/Robots”, “Redirect/Canonical”, “Content Strategy”
Professional summary example
2-3 focused sentences: specialization, method, results
Recommended structure
An effective summary includes SEO focus, tools, and measurable impact.
- Years of experience and focus (technical, content, e-commerce, local)
- Main tools (GSC, GA, Ahrefs/SEMrush, Lighthouse/PageSpeed)
- 1-2 key results (CWV, rankings, CTR, traffic, conversions)
Practical examples
Two realistic formulations:
- “SEO Specialist with 6+ years of experience in technical audits, keyword research, and on-page optimization. Improved performance and Core Web Vitals on key pages and supported organic growth through content strategy and internal linking. I work with GSC, GA, and SEO tools for data-driven decisions.”
- “Specialized in Technical SEO and performance: crawlability, indexation, CWV, and template optimization. Experienced in collaborating with dev and content teams to increase visibility and CTR. Looking for a context where I can scale organic growth with clear processes and KPIs.”
Work experience
Detail roles, tools, and achievements with concrete KPIs
Entry format
Time period, role, and company plus main activities and measurable results.
- Specify context (blog, e-commerce, enterprise website, local)
- Describe actions (audits, on-page, technical SEO, link building) with priorities and process
- Close with KPIs (CTR, rankings, CWV, traffic, conversions)
Success metrics
Use realistic numbers consistent with the type of project.
- Improved rankings for strategic keywords and growth of top-10 keywords
- Backlinks acquired and quality metrics (relevance, authority, diversification)
- CTR and impression improvements in Search Console
- Reduced indexation errors and improved performance/CWV
SEO projects and analysis
Show audits, case studies, and data-driven reasoning
Project selection
Present 2-3 cases with context, actions, and measurable results.
- Context and goals (traffic, rankings, conversions, CWV)
- Strategies applied (technical, content, link building) and tools
- Results achieved (before/after, clear KPIs)
- What you learned and how you iterated (tests and improvements)
Education and courses
Degrees and SEO/analytics certifications
Academic qualifications
Degrees and diplomas with dates and institutions; if relevant, mention courses or theses in digital, communication, or data.
SEO certifications
Certifications and courses in analytics, SEO, and tools.
- Google Analytics (measurement and reporting)
- SEO tools (SEMrush, Ahrefs) and audit methodologies
- Performance and Core Web Vitals (Lighthouse/PageSpeed)
Technical skills
Tools, methodologies, and collaboration with technical teams
Hard skills
Audits, data analysis, keyword research, technical and content optimization.
- Technical SEO audits and prioritization
- Search Console and GA analysis for actionable insights
- Keyword research and intent-based clustering
- On-page optimization and internal linking
Soft skills
Transferable skills essential to making SEO projects successful.
- Analytical thinking and problem solving
- Communication with non-technical stakeholders
- Project management and SEO backlog handling with dev and content teams
- Curiosity and continuous learning
Languages
CEFR (A1-C2)
Formatting
Indicate language and level; if useful, specify usage (international audits, keyword research in English, reporting to global teams).
Certifications
SEO and analytics certifications
Certification list
Sort by year and include certifications relevant to the role.
- Google Analytics Individual Qualification (2023)
- Semrush SEO Toolkit Certification (2024)
